Juanita Heidebrecht

Information Technology professional. Web designer, Drupaler, writer, and blogger by night. Wife. Into purebred dogs, exhibiting, grooming, and training.

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Drawing More Visitors to Your Website using Search Engine Optimization (SEO)

I am often asked by people how they can improve and draw more visitors to their website. These days having a nice clean looking website is not enough to get listed within the first few pages of a Google search let alone on the most sought after top-half of the first page of a Google search result.

Why is the top-half of the first page of a Google search the most sought after spot? Because it is the first thing people see after ‘doing a search’. Most people will scroll to the bottom of the first page and a few will visit page two and three but results beyond the first three pages are rarely looked at. Therefore, it becomes highly important to get as close as you can to the top of the first page of search results.

It is not hard but it takes some brainstorming, research and tweaking on your part. There are two main components search-engines such as Google, Bing and Yahoo (and there are countless others) look for: the domain name and the meta-tag details for each of your web pages. And, there are three main meta tags to have and tweak.

Lately I have been watching baking competitions lately so let’s say I have a friend, Jane Smith, who wants to start a website about baking. She wants to write articles about different baking techniques, share recipes, and sell organic vanilla beans online.

The Domain Name

The domain name is the name of your website and it usually begins with a www prefix and it is more important than you realize; so choose wisely. If you want a .com address, you have to think creatively to find an unique address because .com domain names have been around for a long time and are very popular. Search engines tend to give a lot of weight to domain names based on the keywords in the web address and the website’s popularity.

So my example friend, Jane, wants to use www.smithsbaking.com because that is the name of her website; and both the domain name and the title include her last name and her subject matter. For most people, that is enough and they then concentrate their efforts on the Meta tags.

Jane also wants to sell lots of online orders selling her organic vanilla beans and decides to have an additional domain name that is forwarded to her website. She acquires www.organicvanillabeans.com and gets some help forwarding this domain to www.smithsbaking.com because when people type ‘organic vanilla beans’ in a search engine she has a greater chance of her website being listed right at the very top of the first page of someone’s search result when they type the search term ‘organic vanilla beans’.

Having additional domain names is not for everyone but it can serve a temporary or a long term purpose to draw more people to your website. The only drawback of having multiply domains is it can be costly to acquire and renew each year.

Meta-Tag Details

Editing the Meta tags to each web page is the best and cheapest way to draw more people to your website.

I hope you noticed I said to edit each web page. Often what happens is a person provides information to for the Meta tags for the front page of their website (because they are following the directions of a template for example) and then the same tags are copied throughout their website. Search engines robots that scourer the internet for new or updated websites will skip searching deeper into a website if they find the exact same Meta tags for every single page. In the case of Jane’s baking website with a side business of selling organic vanilla beans, her side business may likely be skipped altogether and may never get indexed with search engines. So the key is to make the Meta tags unique to every single web page within a website.

There three main Meta tags to have and edit frequently and they are the title, keywords and description.

For the title meta tag I often suggest to use the title of the page itself followed by the name of the website. For example, “Jane’s  Baking Recipes | Smith’s Baking” or “For Sale Organic Vanilla Beans at Smith’s Baking”. Please note I tried to place as many keywords about the page within the title itself. If someone searches for the phrase “baking recipes” then the page titled “Jane’s Baking Recipes  - Smith’s Baking” will most likely be listed higher in a search result than “Recipes  - Smith’s Baking”.  Read more…

Keyword meta tags should be a list words or phrases unique to your website separated by commas. If we take Jane’s baking website as an example, she may want to use “baking recipes”, “baking techniques”, and “American style baking” as possible examples. Read more…

The description meta tags should be a brief paragraph no longer than 250 characters describing what a visitor may find on the page. While there are a growing number of search engines that capture a longer description, it is best to side with caution by making each description compact, to the point and limited to 250 characters. I strongly advise the description to the first page be a short description about the whole website. When possible try to use as many keywords within the paragraph as possible. Read more…

Getting listed closer to the top of any search result also depends on the popularity of a website (how often a website is visited by people) and how often the website is updated. Popular websites usually have very descriptive and concise titles, keywords, and descriptions (for each or at least their main pages).

In order to get your website listed high in search results it is important to spend the time to tweak each and every web page you have by making the best title you can think of and including a well put together list of keywords phrases and coming up with the very descriptive and concise description. These three Meta-tag elements together can help you make your website a popular destination on your subject matter.

I hope you have found this helpful when editing your website. Make sure to follow the Read more… links for more in-depth information on Titles, Keywords, and Description meta tags. If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.



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Constructing Meta-Tags: Titles

This post is a continuation of Drawing More Visitors to Your Website using Search Engine Optimization (SEO) where I explain in greater detail constructing web page titles and their importance.

Web page titles should be an extremely brief description of the web page content teasing a potential visitor to read more. And if possible, the title of the website should also be included.

Let’s say Jane Smith who recently decided to create a baking website now needs to write some web pages. One page she is working on is about baking recipes. At first she uses “Recipes | Smith’s Baking” but then changes it to “Baking Recipes | Smith’s Baking”. By making her title more specific, people doing a search for “baking recipes” will have an easier time finding her website.

The more concise but informative you can be about your title the better.

After working on her web pages some more, Jane realizes she has a number of recipes with peanut butter in them and decides to make a whole page all about baking with peanut butter. An example of an ideal title could be “Baking Recipes using Peanut Butter | Smith’s Baking”. Now her web page has the potential of being listed higher in a search result when someone is looking for recipes with peanut butter in them because she incorporated some of the keywords of her page in the title.

Today’s web page trend is to have the title of the website included in each title and it does look rather nice when you see these web pages listed in search results with the title included. “Baking Recipes | Smith’s Baking”

In my examples I often use “ | ” to separate the title of the web page and the title of the website but you have many options. Other symbols could be “ - “, “ / “ or even a comma; while others choose to incorporate the title of the website with the title of the page by using the word “on” or “at”. I often advise people to visit other popular websites to get ideas. Whatever you choose be consistent of your choice throughout your website.

You can see what it looks like right away by hovering your mouse over the tab of your internet browser like Microsoft Internet Explorer; see image.  What you see there is how your page will appear in a search results.

The title of the front page is usually just the name of the website, “Smith’s Baking”, but does not have to be. Some websites use a catch phrases often referred to as a tag line along with the title of the website like “The best home town baking anywhere in America | Smith’s Baking, “Hmmmm.. Something smells so yummy at Smith’s Baking” or “Smith’s Baking has some of the best baking recipes anywhere”. The ideas are endless and it should be needless to say leaving the title as “Index” is unadvisable.

In the HTML code, the tags you are looking for are <title> and it should end with </title>. Fill in your title of the web page in between those HTML tags. Remember to be creative and unique along with descriptive and concise.

I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.

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Constructing Meta-Tags: Keywords

This post is a continuation of Drawing More Visitors to Your Website using Search Engine Optimization (SEO) where I explain in greater detail constructing web page keyword meta-tags and their importance.

Keywords are a list of words or phrases about your web page. Each page should have a different list of keywords that reflect that page. Search engines like Google use keywords listed in web pages to find the best matches to search term(s) people use when searching for websites. Search engines will most likely skip web pages if your list of keywords phrases is non-existent or is a poor list.

Let’s use Jane Smith baking website as an example. She has a web page about baking recipes and she needs to put together some keyword tags. Her keywords are as follows:

“baking recipes, American style baking recipes, free baking recipes, home style baking recipes, guilt-free baking recipes”

Jane has another web page all about baking with peanut butter and her keyword list could be as follows:

“peanut butter recipes, peanut butter baking recipes, low-fat peanut butter baking recipes, crushed peanuts baking recipes, crushed peanuts”

Notice my keyword list consisted of phrases and not just single words. The two examples of keywords had a total of five keywords each. Depending on your website, single words as keywords may be appropriate but phrases are usually used.

An example of a poor keyword list would be

  • Using the same word(s) over and over again. “baking, baking, baking, baking, baking” Search engine frown upon this.
  • Having a really long list - having more than five lines on a page as an example. Many search engines will only take in a limited number of characters and stop looking at your exhaustive list.
  • Worst yet: Not having a keyword list at all.


Steps to keep in mind:


  • Try to use descriptive keyword phrases just like the ones you would use when doing a search yourself.
  • Try to order your list of keywords starting with the best ones listed first and ending with the not so great ones at the very end of your list. This way you don’t have to worry too much of possible character number limitations to various search engines. They will all capture your best ones at the beginning.
  • Find all the unique words in your page and incorporate them in your keywords. For Jane’s wonders of peanut butter baking recipes web page, some of her unique words she found in her page were peanut butter, baking, recipes, peanuts, crushed peanuts, low fat peanut butter and peanut butter substitutes.
  • Use commas to separate each keyword phrase.


In the HTML code, the tag you are looking for looks as follows: <meta name=”keywords” content=”insert keywords between the quotation marks" />

With Jane’s peanut butter baking recipe example, her HTML code will look as follows:

<meta name=”keywords” content=”peanut butter recipes, peanut butter baking recipes, low-fat peanut butter baking recipes, crushed peanuts baking recipes, crushed peanuts” />

Remember to be creative, descriptive but concise, and list the most important or the best keyword phrases first.

I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.



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Constructing Meta-Tags: Description

This post is a continuation of Drawing More Visitors to Your Website using Search Engine Optimization (SEO) where I explain in greater detail constructing web page description meta-tags and their importance.

The description meta-tag of a web page should be a brief descriptive and concise paragraph about your web page. Most search engines like Google, Bing or Yahoo will use this paragraph underneath the web page title when listing your web page in search results. Think of this paragraph as a way to make your web page link stand out and encourage potential visitors to come visit your web page.

Treat your description tag as a complete paragraph with corrected spelling, grammar and punctuation; just like you would the content of your web page.

Incorporate as many keywords as naturally possible in your description. This is helpful to raise your web page in search results by matching keywords found in your description (and keyword list) to words people might use when utilizing a search engine like Google.

Limit your paragraph to 250 characters or less. Some search engine can capture up to 350 characters or more but if you limit your description to 250 characters then your description won’t be cut off by the majority of search engines currently used.

The description for your front page should be a paragraph describing your whole website.

In the HTML code, the tag you are looking for looks as follows: <meta name=”description” content=”insert description paragraph between the quotation marks" />

Here is an example of a description meta tag for a web page about baking recipes with peanut butter.

<meta name=”description” content=” Baking with peanut butter is easy and can be so delicious. Try out one of my many baking recipes utilizing peanuts, a wonderful and versatile ingredient.” />

I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.

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Have you noticed the number of times your spouse says “I don’t do [blank] as well as you” or “I am not really good at [blank]” seems to have a direct correlation to ‘something’ he (a) doesn’t ever want to do and/or (b) would rather be doing instead? I might be able to create a mathematical formula on this theory…. Hmmm.

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Poor little guy, tooth coming… One day this very tooth will be placed under a pillow. How much are tooth fairy exchanges these days? I am going to date myself here but I remember only getting a quarter. I also remember my friends getting a whole dollar bill. Maybe I am not so much dating myself as pointing out just how cheap my dad was.

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Butterflies roar right?

So… I have this iPad app for Toddlers that displays animals and give a sound effect of the noise they would make. My seven month old is too young for this app but I am using it right now to entertain me when I am trying to get him to laugh so I can ultimately shovel cereal in him. We come to a pig and the app plays a realistic sound effect of a pig, I say to my kid “what do pigs say?” I then say “oink, oink”, I get a smile (mouth opens), I shovel in the cereal. Next: the dog, wruff!, smile, shovel. Next: the kitty, meow!, smile, and shovel. Next: a Butterfly………. Roar! Yeah, I just know I am going to get an very interesting teacher’s note someday.

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New Project: Go Paperless

Follow me on my personal journey of trying to go paperless.

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New Project: Go Paperless

Lately I have been on a ‘go totally paperless’ kick. I am an avid note taker and I have been for years. I take notes on ideas, thoughts, and just about anything I want to remember or do later. I am also the Queen of checklists. Seriously, ask my spouse! I carry a notebook in my purse at all times for such things. These days I have been carrying my trusted notebook and an iPad, and frankly lately I am thinking this is crazy. Technology has progressed over the years and there has got to be something out there that is going to meet my needs and replace my trusted notebook.


1. I have been doing a lot of research thus far on styluses I want to try out and iPad applications I also may want to use. One of the many questions I have for myself is (1) what do I want to do exactly, and (2) how am I using my paper notebook now?

2. I want to take notes. I want something that I can use a stylus with to hand-write my ideas, thoughts, and notes without the letters on the screen being one to two inches high, because if the letters are so big then you can only get one or two notes down before you have to start another page. What if I am at a meeting or at a lecture where I want to or need to concentrate on the speaker? I want to write notes down without having to concentrating too much on how I am getting the words down and how the letters are fitting on the page. Notes may include lists, flow charts, diagrams, and the list can go on here.


3. I want to be able to import images and write on them. A perfect example of this happened to me yesterday when our Handy-person came over to fix a few things for us. I wanted these floating shelves I got from Ikea installed in the baby room. I wanted one shelve flush to the adjacent wall and the second one underneath it but over to the side part way. I needed some help expressing what I wanted. ‘A picture is a thousand words’ as the cliché goes so I grabbed my iPad, snapped a photo, and imported the image in an iPad App (I recently downloaded to try out). I used my index finger as a pen because I do not have a stylus yet and drew two lines to show approximately where I wanted these new shelves to be hung. My on the spot edited photo explained exactly what I wanted quickly and now my shelves look great.

4. I want to be able to draw out diagrams as well and then add comments to them.


5. I want to be able to save ‘pages’ as PDF (Adobe Portable Document Format) files. This is critical must have feature.

6. And lastly, I want to be able to import PDF files and write on them like I am making comments in the margins or filling out an application like I would if I had printed out the document and sat down with my pen.


Thus far, I have a pretty distinct wish and needs list. So my journey begins, to go paperless I need to find a stylus that is right for me and an iPad app that is right for me.


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